Team

Sweet Mustard Branding Guidelines

01

Logo

The Sweet mustard master logo should be used at all time. If not possible – one of the other logo variations should be applied (see below), ensuring brand consistency across all communications.

Master Logo
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Dark Grey Logo
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Mustard Yellow Logo
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Master Glyph
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Dark Grey Glyph
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Mustard Glyph
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02

COLORS

The palette should be applied in all of Sweet mustard's marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print.

Dark Grey
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#4D4A47

HEX

77,74,71

RGB

63,68,60,40

CMYK

Mustard Yellow
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#FAD319

HEX

250,211,25

RGB

0,15,91,0

CMYK

Accent Green
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#00D198

HEX

0,209,152

RGB

68,0,55,0

CMYK

White
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#FFFFFF

HEX

255,255,255

RGB

0,0,0,0

CMYK

03

FONTS

Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature.

Open sans bold

Aa

ABCDEFGHIJKLNMOPQRSTUVWXYZ
abcdefghijklnmopqrstuvwxyz
1234567890(,.;:?!$&*)

Open sans semibold

Aa

ABCDEFGHIJKLNMOPQRSTUVWXYZ
abcdefghijklnmopqrstuvwxyz
1234567890(,.;:?!$&*)

Open sans light

Aa

ABCDEFGHIJKLNMOPQRSTUVWXYZ
abcdefghijklnmopqrstuvwxyz
1234567890(,.;:?!$&*)

04

MEDIAKIT

Download the complete Sweet Mustard brand material set.