We started with our Discovery Bootcamp: a series of workshops in which we mapped the most important aspects together with the client. We identified a map with zones and a search function as the key features for the MVP.
A Minimum Viable Product (MVP) is the first working iteration of an application and contains only the most essential functionalities. As a development team, an MVP lets you:
- Quickly launch and test a digital solution
- Learn from users what actually works so you can set functional priorities
- Prevent resources being wasted on developing unnecessary functionalities
- Lay the groundwork for further development and scaling
With the MVP’s scope defined, we used short iterations (sprints) to develop Crowdsurfer and collect feedback. Our primary task was visualising Cropland’s data feed without negatively impacting performance and user experience. Since there are a lot of data points and the application needed to be dynamic, this turned out to be an interesting challenge.
Once we got the data part up and running, we continued with the map and search function. Our designer helped us set up a user interface (UI) that combined these aspects in a user-friendly way.
In this project, we used algorithms and applications to bring Orange’s data closer to its customers through various channels. The combination of an MVP and anonymised data enabled us to build a performing application relatively quickly.
What we delivered is just the first iteration of Crowdsurfer, however. In the next iterations, we hope to add features like predictions and reminders to make the platform even more user-friendly.