
- Work/
- My B-Tonic

My B-Tonic
Our approach
The challenge
B-tonic wants to be top of mind for physical health and mental wellbeing. They want to set up a community for those that want to improve by offering personalised assistance to help users achieve their goals.
Internal research revealed that the current B-tonic platform should improve in three areas: ease of use, navigation and mobile support. There were a lot of ideas for the platform’s future, but these had to be merged so that they could set priorities. That’s why we assisted B-Tonic with our Discovery Bootcamp.
Our approach
Nearly all our projects include application development, but we focused on advisory services for this one. We searched for ways to:
- align B-Tonic’s organisational goals with those of their target audience
- improve the user experience of the current platform
- evaluated the role of a community in motivating its participants
- Increase user engagement and completion rate
We used our Discovery Bootcamp to research those aspects. It consists of several successive workshops where we have in-depth discussions with the client to make sure that everyone is on the same page.
This project also marked the first time that we had to organise a remote workshop because of the Covid-19 pandemic. We quickly adapted to that new reality by using tools like Miro’s virtual drawing board and Google Meet for real-time meetings.
- Annelies“At Sweet Mustard, we always facilitate workshops together with the client. This is one of the basic principles of co-creation that we so strongly believe in.”

Looking back
We started by letting B-Tonic familiarise themselves with our mindset and way of working. We then helped them to gather insights to determine a direction for their future. All of this went smoothly, and B-Tonic ended up with:
- Insights of what is worth developing
- Insights of what users need and want
- A clickable prototype
- Advice for the next steps
Thanks to our advisory services, B-Tonic is now ready to set priorities and invest where it matters. We’re excited to see where they are heading next!
Benieuwd naar ons werk?
Toon alle cases

VanheedePlus self delivery

Belgian Pork Group
Want to build a tailor-made solution together?
From problem to strategy, when it comes to tailor-made solutions, Sweet Mustard is your end-to-end partner of choice. Get in touch and find out how we can work together.